Finance & Commercial
Cash flow, budgeting, pricing, board reporting and investor-ready numbers, translated into decisions you can act on.
Independent advisory for founders and leaders who need a sharper view of the road ahead, in operations, people, finance, commercial and everything that keeps a company moving.
Not a big consultancy. Not a template. An experienced advisor working alongside you on the questions that matter.
Cash flow, budgeting, pricing, board reporting and investor-ready numbers, translated into decisions you can act on.
From your first hire to a 50-person team: structure, contracts, performance and the systems that let people do their best work.
A clear-eyed view of where you are, where you're heading, and the two or three moves that will actually move the needle.
The unglamorous plumbing, processes, tools, handovers, refined so the business runs without you holding it up.
Scaling, restructuring, new markets, new leaders. Steady hands on the wheel when the road gets steep.
Turning ambitious plans into structured delivery. Clear roadmaps, practical governance, programme oversight and delivery assurance to keep change moving and benefits on track.

I'm Marlena, founder of BDEM Advisory, an MBA-qualified Chartered Manager (CMgr) and Fellow of the Chartered Management Institute (FCMI). With more than 15 years' experience across finance, people, HR, operations, strategy and transformation, I have worked within established commercial organisations, the charity sector, local government and high-growth businesses. From supporting early-stage founders to helping established SMEs navigate growth, change and organisational complexity, I bring broad cross-functional expertise and a practical, commercially focused approach to turning business challenges into clear, achievable action.
Fields I've worked across, as an operator, an advisor, and everything in between.
Financial planning, controls, reporting & investor communication.
Policy, employment law, TUPE, org design and everything in between.
Leadership coaching, performance frameworks, engagement.
Process design, systems selection, cross-functional delivery.
Board packs, risk, compliance and Companies House-ready hygiene.
M&A integration, restructures and post-deal stabilisation.
Tell me a little about your business and what's on your mind. I'll reply within one working day, no forms, no funnel.